Find out how some productions are ripping you off using cheap photo lenses on your shoots
We are working hard to bring you the best value for your money. Unlike cheap productions, we do not cut corners. We bring our best gear to every shoot we make. That is why, we never do what other productions do very often. We never use cheap photography lenses on our video shoots. We use only cinema lenses fo stellar image quality.
Are cinema lenses 10x times more expensive, then photo optics?
Yes, of course, but we refuse to compromise on image quality. Your production deserves the best. That is how we are thinking. I hope you do not mind. Those video productions who are promising you high quality, cinematic video, but showing up on your shoot with photo lenses are ripping you off. Why they do this? The answer is simple. These are lower end productions (undercutting the competition) are unable to generate enough income to buy professional top of the line equipment. They think cheap photo glasses are “good enough” for you.
Unfortunately photography lenses are not video lenses. They do not behave like video lenses and do things very differently than cine lenses. No wonder cinema glasses cost 10 times more than photo lenses. If you ignore the differences, on your next “cinematic” shoot photo lenses will be just as effective as using a chainsaw for hearth surgery.
Here are some facts, why photography lenses are not ideal for video shoots.
Photo zooms are NOT parfocal.
Photo lenses have electronic aperture control.
Focusing throw on photo lenses is very abrupt.
Critical focusing is less accurate on photo lenses.
Autofocus is not critically accurate.
Electronic photo lenses are noisy.
Here is a funny little video explaining why photo glass is not ideal for video shoots: